Check Out My Business’ New and Improved Site

I am thrilled that my business’ new website is live!

If you are reading this blog, you are on the site I maintain for my creative writing, but I hope you take a detour over to BeetlePress.com and click around to see what’s new.

The site was built by Lennie Appelquist of Cider House Design in Easthampton, Massachusetts, and the graphic elements developed by him and his team are innovative and dynamic. Lennie, with the help of his wife and business partner, Elizabeth, helped me create a tighter focus on my three key service lines: book development, crafting press releases, and writing content for blogs, websites, and magazines. Since the launch of the new site, Lennie has also been responsive and nimble at troubleshooting the minor issues that cropped up; he even made phone calls to my web host to intervene on my behalf, as the problems all revolved around the host, and I don’t speak that language.

I’ll walk you through some of my favorite aspects of the new site:

• Lennie encouraged me to build a site that is centered around me and my experience because, as he said, “You are Beetle Press.” It took some time, but I embraced this logic because it reflects reality. Photography by Judith Kelliher and Craig Fear make this point on the homepage, as does the written content, which better tells the story of my background, experience, and service offerings.
• The site has a continuous page design, so visitors have the option of scrolling to find what they want, or clicking on the tabs in the main navigation.
• My colleagues are introduced well, and the testimonials are easy to find and peruse.
• One new feature allows visitors an easy way to sign up for my newsletter and when they do, they can receive my informative white paper, “What is news? And how to share it.” Free. There is some great information in this giveaway. Scroll down to the bottom of any page to sign up, so you can check it out!
• I offer four tiers of help with press releases, and the site provides a clear and simple way for visitors to view each tier.
• The blog and client press releases tabs are livelier and easier to navigate.

Let me know if I can answer any questions that come up as you take a look around.

And be in touch if I can help you with a project.

Tags: New website, update a website, revise a website, website content, Cider house Design, website design, press releases, writing services, messaging, written content, marketing collateral