For a little over a decade, I was the communications missioner for the Episcopal Diocese of Western Massachusetts. I wrote stories for and designed its magazine and monthly newsletter, and, when needed, I sent press releases to media outlets in the region. I loved the people I met at the Diocese, and they are still kind to me. Last year, they referred author Patricia O’Connell to me.
Pat was working on a book, “We Called Him Al,” about the loss of her wife, Vivian, and she needed help with editing, design, and production. The book is thoughtful, evocative, and beautiful. Pat’s niece designed the warm and inviting cover.
Pat was introspective and responsive, so working with her was a pleasure, and I have heard great feedback from people who have read her story, which offers an invitation for readers to journey with Pat and Vivian through the great medical challenge that is Alzheimer’s disease. Using poetry and prose, Vivian’s story of the last twenty-eight months of her life unfolds as a prayer more than a memoir. For those souls afflicted with Alzheimer’s and the loved ones who care for them, “We Called Him Al” is the voice of faith and hope, asserting that love is stronger than death.
Pat is a wonderful writer. Every day, she writes a reflection for the Diocese, called Deacon Pat “Unplugged.” Writing it is part of Pat’s morning routine; reading it is part of mine. Like her book, the messages are hopeful, compassionate, and clear and simple. My nephew Brendon Beetle interviewed Pat for the below story; it is the second of two parts. Read part one here.
When was your book published?
To be honest, that part was more difficult. In January 2025, it went to Amazon and to press in mid-January. Some of the ways I thought it might take off didn’t happen. What I’m realizing is that a lot of work goes into the marketing of a book.
How have you been marketing the book?
I have mostly been raising awareness about it within my church, and it’s complex. I did an evening with the other deacons. I’ve thought about bringing copies to the local library and senior centers to introduce myself, though I haven’t done much yet. I’ve also introduced my book to fifty churches across the parishes. I have done one event at a church with forty-seven people in attendance. We had a discussion, and it was a great evening.
Who did you imagine as your ideal audience?
I saw the book as something for people who had gone through a similar experience of loss, people who could come together to remember and reflect. For the most part, it’s coming across well in that community.
What kind of feedback are you getting from them?
I have had people tell me they are appreciative of the story and how moving it was. I haven’t had any negative feedback.
Do you find this part of the book publishing world satisfying?
I am still in that marketing phase. It’s published, but I have more to do in promoting it. I am enjoying connecting with people and sharing.
Do you have any events coming up?
None at the moment. I just had our annual convention at the church and spoke there. I want to do these mini-retreats that are a combination of prayer and having the book as the foundation to the program. Janice and her colleague, Shannon, helped me create a website, which I want to get better at using.
Do you have another book in you?
That is a great question. I have the material for another book, but I haven’t given it much thought. Unless there is a clamoring for another book, I am not sure I will be writing one.
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