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You are here: Home / Books / The Power of BookTok

The Power of BookTok

September 29, 2021 by Janice Beetle Leave a Comment

Note: This is a new series on BookTok and the books it features by my fall intern Kaitlin “Kait” Carmichael. We hope you enjoy it!

By Kaitlin Carmichael 

As many know, TikTok, the social media app, has taken the world by storm. The 60-second videos hold your attention span just long enough to tell a funny story or make a quick skit. 

You may just think that everyone sees the same TikToks, however, the nature of the app is to cater to your interests. TikTok has different “sides,” meaning there are various communities for niche interests. The beauty of TikTok is its algorithm and how it caters to users’ interests. 

The For You page is unique in this way because the app shows you videos that they know will pique your personal interest. 

One side of TikTok that has whisked many bookworms to new worlds is BookTok, a reading community based on TikTok. BookTok was created to bring together people who love to read and give readers a platform to gush about their favorite books and convince others to read them as well. 

Many books have been featured on BookTok, like The Selection by Kiera Cass, The Song of Achilles by Madeline Miller, Red Queen by Victoria Ayeyard, and many other titles that have gained a huge following. 

BookTok has become so huge that major booksellers like Barnes & Noble have created tables just filled with books recommendations from BookTok. 

Due to my extreme love for TikTok and my love for reading, I am starting a series of blogs called Kait’s BookTok Yay or Nay. Every week, I will read a book that has gained a lot of traction and praise from the community. 

I will write a brief summary, spoiler-free of course, and decide if it is a Yay or a Nay. My current read from a BookTok recommendation is The Hating Game by Sally Thorne. Look for a blog post next Wednesday on The Hating Game!

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Filed Under: All, Books, Interns Tagged With: book review, BookTok, TikTok

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